Marketing and Communications Manager

Description: Location: Avani+ Lanexang Vientiane Hotel. The Marketing Communications (MarCom) Manager is responsible for developing and implementing integrated marketing communication strategies to enhance the hotel's brand awareness, reputation and revenue performance. The role oversees public relations, digital marketing, social media, content creation, media relations, advertising, brand compliance and promotional campaigns, in line with the hotel's business objectives and brand standards. Key responsibilities Marketing communications and branding: - Develop and execute annual marketing and communication plans to support business goals. - Ensure consistent brand messaging and visual identity across all channels. - Maintain and strengthen the hotel's brand positioning in local and international markets. - Ensure all marketing materials comply with brand standards and corporate guidelines. Public relations and media management: - Build and maintain strong relationships with media, influencers, tourism organizations and industry partners. - Prepare press releases, media kits, newsletters and corporate communications. - Organize media visits, press conferences, product launches and promotional events. - Monitor media coverage and identify opportunities for positive brand exposure. Digital marketing and social media: - Manage the hotel's social media platforms and digital presence. - Develop engaging content for social media, website, email campaigns and online advertising. - Coordinate digital marketing campaigns to drive awareness, engagement and bookings. - Monitor online reputation and respond appropriately to guest feedback and reviews. Content development: - Oversee the creation of marketing collateral including brochures, advertisements, videos, photography and promotional materials. - Coordinate photo and video shoots showcasing hotel facilities, restaurants, events and guest experiences. - Create compelling content and storytelling aligned with the brand voice. Website and e-commerce support: - Manage website content updates and keep information current and accurate. - Support SEO and SEM initiatives to improve search visibility and website traffic. - Work closely with revenue and sales teams to promote offers, packages and campaigns. Campaign management: - Plan and execute seasonal promotions, hotel events, F&B campaigns, weddings, conferences and special offers. - Monitor campaign effectiveness and recommend improvements to maximize ROI. - Support pre-opening and hotel activation campaigns as required. Budget and reporting: - Manage the marketing communication budget effectively. - Track campaign performance using analytics and reporting tools. - Prepare monthly reports on PR value, social media performance, website traffic and marketing initiatives. - Analyze market trends and competitor activities to identify opportunities.

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